107
Old Spice Sees 107 Percent Sales Boost from Social Media …
Earlier this month, Old Spice Guy appeared on Twitter and YouTube with a hyper-viral series of personalized responses to fans. Little time has passed since then, but for a hot minute after blogs and "thought leaders" infested the waves …Dig…
AdFreak: Hey Old Spice haters, sales are up 107%
Also, I'd like to thank Tom for his insightful contributions, stating the campaign was fortified with coupon campaigns and displays, but my own conclusion is that the viral does little for sales without them. Posted by: Lisa | Jul 27, …AdFreak – …